Florida’s VyStar Credit Union was highlighted in an article in CU Today for its outstanding record in growing business services members by a double-digit percentage each of the last 10 years. The article quotes Joseph Nowland, chief business services officer at Vystar Credit Union, on tips for growing that segment of membership. VyStar has more than 20,000 business members.
“Nowland said that if a credit union is serious about building its program it should start at the ‘top of the house’ and encourage collaboration and support for business services across the entire organization,” the article says. Read the full story here.