The League of Southeastern Credit Unions (LSCU) and the Credit Union National Association (CUNA) this week launched a new website, www.CUstrong.com, as part of a strategic membership and messaging campaign to drive home the benefits of representation at the local and national levels.
The campaign, called “Local Network. National Impact.”, stresses the power that comes from having intel, advocacy, and relationships at the local and national levels – and sharing that information between two closely aligned trade associations.
“There is real membership value that comes from having the combined strength of proven advocacy organizations that effectively represent the interests of credit unions at the state and national levels,” said Patrick La Pine, LSCU president and CEO. “We want credit unions to understand the power of the relationships, the expertise and the ability to activate millions of members for the cause of credit unions.”
Among the membership values detailed on www.CUstrong.com are strong coordinated state and federal advocacy efforts, real-time compliance help from known and trusted experts, and public-facing efforts that grow credit union memberships.
In the last two election cycles, the CUNA and LSCU PACs raised nearly $10 million and contributed $4.2 million to federal campaigns. Together, the organizations have 11 million members in their member activation program.
“Working with LSCU on this important affiliation effort is a perfect example of how CUNA and Leagues can and should work closely together,” said Rich Meade, CUNA’s chief of staff.