Effective marketing is the key to keeping any institution at top-of-mind in the community. Small-asset-sized credit unions now have the tools to raise awareness among existing and potential members. In order to help its small credit unions achieve  success, LEVERAGE has partnered with the expert firms TwoScore and Gira{ph}, headed by former credit union executives familiar with the unique challenges and opportunities of small credit unions.

Founded to work exclusively with credit unions under $200 million in assets, this dynamic duo overcomes problems of limited resources and manpower. Together, they fill this specific niche, which greatly differentiates them from other firms in the industry serving this market with a more “one size fits all” approach.

TwoScore offers marketing campaign strategy, execution and measurement, while Gira{ph} provides graphic design and collateral in the art and design of credit union marketing. One of the many strengths Gira{ph} brings to the table is “phormula,” an easy to use, affordable, flexible content management system that makes it simple for credit unions to update content and make the most of the web experience for members

Here is a look at client results when implementing these marketing plans:

  • 30.9 percent auto loan growth for a $44 million CU
  • 32.65 percent growth of total loans in the first six months for a $53 million CU
  • 385.13 percent achievement of annual mortgage goal by a $26 million CU
  • 23.91 percent growth of total loan portfolio by a $27 million CU
  • 450 percent ROI in first year of auto loan promotion for a $19 million CU

Preview this short video on how to grow your credit union or for more information, contact consult@myleverage.com or click here.