Moving in to the eighth week of the run, the 2015 Cooperative Image Campaign shareable content ads passed a major milestone. The three ads collectively now have one million views on YouTube. The “Kids Petting Zoo,” is leading in the number of views with a little over 786,000 views. These numbers don’t include all of the views on pre-rolls or those views from the ads being used by credit unions in their lobbies, on their websites, and communication channels.
The campaign has seen a significant increase in the click-through rates in some markets through the Google Ad Words. This past week, Tallahassee and Orlando saw a click-through rate in excess of three percent. This is triple from just one week earlier. Tampa was very close at 2.98 percent. Huntsville and Mobile saw a click-through rate of more than two percent which is also about double from a week earlier.
Analytics show mobile devices lead the way with the most impressions through Google and provided the most clicks. More than 450,000 impressions came from computers. Tablets lag way behind with 85,000 impressions. This shows that mobile is still king and distancing itself from tablets.
As a reminder, if your credit union contributed to the campaign, you have access to a variety of campaign resources on the LSCU Cooperative Image Campaign Resource webpage. These include TV and “shareable content” ads, radio ads, logos, web banners, and suggested social media posts. If you have any problems accessing any resources, contact LSCU VP of Communications Mike Bridges or Director of Communications Amy Jowers.