The 2015 Cooperative Image Campaign for Alabama and Florida credit unions is now live across 14 media markets between the two states. Consumers will see TV ads, hear radio ads, as well as see digital ads, social media ads, and billboards, depending on the money raised in each media market. The three new “shareable content” ads will be running on digital and social media buys including Facebook, Twitter, YouTube, Pandora, and Instagram. If you see any of the ads, send them to the League so it can be promoted. Also, post them on the League’s Facebook page.
The ads will be running over the next eight to ten weeks. See more resources on the Cooperative Image Campaign website or the betternameforbanking.com website. If your credit union has not contributed, there is still time. Contact LSCU VP of Communications Mike Bridges or Director of Communications Amy Jowers. If your credit union is participating, don’t forget to utilize the campaign resources found on the Cooperative Image Campaign Resources webpage. These resources include social media cover images, web banners, MP4 files of the shareable content ads and television commercials, and more. It is a password-protected page. For access to these resources, contact Amy Jowers.