To celebrate International Credit Union Day, the LSCU has partnered with Gas Station TV (GSTV) and CU Solutions Group (CUSG) to help you support the great credit union story, increase awareness, and engage new members. We will run commercials at all GSTV stations in Florida and Alabama from Friday, Oct. 13 through Thursday, Oct.19. The week-long promotion will be shown at 1,358 stations, delivering 4.1 MM impressions.
We are eager to endorse this campaign because GSTV is a proven, effective way to reach an engaged audience. Based on a recent study, GSTV lifts key metrics for credit union products and membership. Advertisers have a captive audience at the gas station with 88 percent of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more premium millennials than Snapchat. What’s more, 41 percent of GSTV viewers are millennials – that’s a 26 percent greater reach than TV.
We’re driving credit union awareness for International Credit Union Day, but did you know you can also advertise your own credit union? Credit unions can use this unique advertising channel to enhance their current marketing efforts at any time! To learn more about the benefits of promoting your credit union on Gas Station TV, we invite you to attend a brief webinar. Upcoming available times are: