CUNA Mutual Group recently launched CUNA Mutual AdvantEdge Analytics, LLC, the new data and analytics technology and services business created to help credit unions deliver a better member experience through actionable data insights. The industry’s most integrated end-to-end solution brings together data management, reporting and performance management, and advanced analytics into one complete offering.

“Credit unions have an incredible opportunity to grow their reach to serve more members by harnessing data in new and insightful ways,” said Robert N. Trunzo, president and CEO, CUNA Mutual Group. AdvantEdge Analytics’ full suite of software tools and intelligence reporting will integrate and significantly expand the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen their market share.

Access to consumer data opens up opportunities for credit unions, it also presents challenges as they look to use data to grow and strengthen member relationships. Members expect simple and instantaneous service, making an omni-channel member experience imperative for credit unions to embrace. It is more than mining data for cross-sell opportunities; it is about building the right data insights to bring the right
value at the right time to that member.

“Data analytics is an essential capability needed by credit unions to strengthen the member experience and expand future growth opportunities. We are excited to help credit unions build their data analytics acumen regardless of where they are in their journey,” said Tim Peterson, President, CUNA Mutual AdvantEdge Analytics. “Our successful history with credit unions and deep understanding of members enable us to expand these insights to facilitate industry-wide collaboration for the overall credit union system.”

Additional information about the AdvantEdge Analytics can be found  here.