CUNA Mutual Group is testing direct response TV ads in Alabama, Louisiana, and South Carolina for its TruStage Insurance products. Credit unions will see the ad on traditional TV stations during the day and early evening. The two-minute ad will make it easy for credit union members and non-members to obtain life insurance.
CUNA Mutual Group covers 16 million credit union members through TruStage auto, home, life, accidental death & dismemberment, and health insurance. The number covered has grown by more than one million in less than a year. In 2014, CUNA Mutual Group paid more than $1 billion in member benefits. In that same time frame, CUNA Mutual paid more than $77 million in non-interest income to credit unions while helping their members build financial security.