Pembroke_John_web-1-FWThe CUES’ board of directors has announced John Pembroke as CUES’ new president and chief executive officer, effective immediately. Pembroke most recently served as CUES’ SVP/chief operating officer. He takes over for Dawn Poker, who has been interim CEO since the departure of Charles E. Fagan, III, in March.

“Since joining CUES in March 2013, John has been a tremendous asset to CUES,” said Caroline Willard, CUES’ board chair, executive vice president, markets & strategy, CO-OP Financial Services, Rancho Cucamonga, Calif. “He has been instrumental in developing and launching a new direction in CUES’ strategy, branding, and culture. He has also demonstrated a sense of strategic discipline, as well as a strong commitment to CUES members, and the CUES staff and culture.”

“As a product of the credit union industry, it’s an honor and privilege to lead such a prestigious and impactful organization,” said Pembroke. “CUES is in a great position to meet the talent development needs of executives, board members, and future leaders in our industry. We will continue to build on our momentum by understanding our members’ needs and delivering offerings that will enable our members to reach their greatest potential.”