After a membership vote on April 12 and many months of research, and discussions, Country Federal Credit Union will change its name and charter to become Country Financial Credit Union effective June 1.
The credit union believes making this move will provide opportunity to serve its membership more effectively. This transition will allow the credit union to serve a larger community, be more involved with lawmakers who affect changes relating to financial institutions, provide the ability to increase member convenience, and help maintain commitment to local decision-making.
Country Financial Credit Union will remain devoted to the rural and underbanked communities and will continue to be a positive influence through community events and promoting financial literacy.
“We are guided by the ‘people helping people’ credit union philosophy and are committed to meeting all of our members’ financial needs at every stage of life.” Anita W. Crews President/CEO of Country said about the change. “We want to thank our membership, staff and volunteers for their support during this transition and look forward to serving our membership in the years ahead.”
Through the encouragement of state officials, this conversion will allow the credit union to immediately meet the needs of surrounding areas and provide opportunities to serve other communities. Country’s FCU current field of membership includes residents of and persons who work in Baker County, Florida and persons who live or work within six-miles of the credit union’s Baldwin branch. Over the years it has been challenging for the credit union to explain to people who are outside of this area “why they can’t join”. Under the new charter, membership will be permitted to all of Nassau County and West of 295 in Duval County.
Country will remain focused on serving the underserved and meeting the needs of its communities while staying true to its core values of Integrity, Service Excellence, Empowerment, Community and Accountability.